Over the past year, I've advocated for what Langer and Muehlhoff call "winsome conviction" -- standing firm for one's beliefs, but in a less combative manner that seeks to actually engage others in dialogue rather than "score points" on the opposition and shut down the conversation with a "slam dunk."
While I'm not sure anyone directly accused me of wanting to be "liked by the world," I did see that accusation leveled at many Christians who were trying to tone down the rhetoric and move things back to a more civil level of discourse.